Objectives
- Define Marketing
- Explain the term Services Marketing and Relationship Marketing.
- Understand the advantages of relationship marketing
- Identify explicit stratagems for integrating customer-oriented perspective into an organization’s [health institutions] operations.
- List some of the sources of customer [client/patient] value.Identify key elements in managing customer’s experience: trust, commitment, satisfaction and loyalty
Introduction
- The greatest difficulty in writing an academic book about marketing is that people already know much about the subject.
- Typically, people associate marketing with advertising or selling but while there is no doubt that marketing practice definitely encompasses both, there is much more to the subject than a narrow focus on either advertising or selling might suggest.
- The true scope of the subject is astonishing and a central aim is to provide a flavour of the diverse nature of marketing. Another key aim is to ensure that your knowledge of marketing is built on solid foundations.
Social Plugin